Dear Loyal Customers,

We at Encinitas Ford are excited about the future of Ford Motor Company and it's products. Our owner, Mark Wheeler, has been at the helm of our dealership for over twenty-one years. He has weathered every storm and maximized every good economic cycle while constantly improving our dealership's quality, dependability and service. Auto dealerships, as a rule, are generally fraught with personnel turnover, however most of our management team has over ten years of continuous service. We are dedicated professionals and our goal is to make sure our customers have the best sales and service experience possible. We are second to none in Ford product knowledge and are proud of the Ford Motor Company and our dealership.

This last year, by any measure, has been the hardest in recorded history for the automotive industry. Many dealerships and auto product lines have not survived this economic downturn. We at Encinitas Ford feel blessed by the response of Ford Motor Company to this industry crisis. Consider the following:

• The Ford Fusion was just named the 2010 Motor Trend Car of the Year!


• Our Ford Fusion is America's most fuel-efficient midsize sedan for both hybrid and conventional gasoline models. The Fusion Hybrid with an EPA estimated 41 mpg rating in the city and 36 mpg on the highway tops the Toyota Camry Hybrid by 8 mpg and has higher quality than the Honda Accord or Camry


• The "Ford Built Tough" F series, remains America's best selling truck for 32 straight years and was rated Number One by JD Powers for quality


• No single brand has ever won as many Automotive Excellence Awards from Popular Mechanics as Ford did this year


• The 2010 Ford Taurus, with new beautifully designed lines, won the " Best New Family Car over $30,000 " category from AJAC, and was named the "Official Car" of the International Consumer Electronics Show.


• Ford has won several CES Innovations Design and Engineering awards for its SYNC application and in-dash computer


• Ford had more models in the "top ten in quality", as rated by JD Powers, than any other American auto manufacturer


• Consumer Report just released the 2009 Annual Car Reliability Survey showing Ford as the only domestic automaker with ratings on par with those of other global automakers. Ninety percent of Ford, Mercury and Lincoln products earned average or better reliability scores besting even longtime reliability leaders like the Honda Accord and the Toyota Camry


• Ford continues to provide a reliable dealer franchise, that gives its customer base great product and service, with high marks in customer satisfaction


• Ford has introduced more "green technology" than the rest of the industry combined

All of this has been accomplished without a dime of federal subsidy. So "when the going got tough", Ford and our dealership rolled up their sleeves and got going. We believe we are the best dealership for new and used product sales, service and parts, bar none, so let us show you the reasons to drive a Ford!